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  • Writer's pictureVitina Blumenthal

How to Start an Online Yoga Business: The Ultimate Guide

Updated: Dec 13, 2022

Starting an online Yoga business can be a great way to share your passion for Yoga with the world while making a living. However, there are a few things to avoid when starting your business in order to set yourself up for success. In this guide, we'll discuss some of the most common mistakes made by Yoga teachers starting an online Yoga business and how to avoid them. We'll also outline seven foundational elements that every successful online Yoga business should have.

Things to avoid when starting an online yoga business:

When you're just starting out as an online Yoga Teacher, there can be so much to think about. To help create the most successful business possible, it is best to stay mindful of a few key things that can help you get and keep your online presence flourishing.

  1. Letting impostor syndrome get the best of you: Remember why you set out on this journey and how passionate and knowledgeable you are about Yoga. You can also stave off potential pitfalls by focusing on delivering value to your students in every class or session so they keep coming back for more.

  2. Getting too hung up on perfectionism: It's great to have pride in the quality of your work but don't let it slow down your progress.

  3. Over-scheduling yourself with too many commitments that may end up compromising valuable family or solo time for reflection and rejuvenation.

  4. Taking shortcuts: To make sure your business has a strong foundation and takes off without a hitch, it's important to avoid taking shortcuts or trying to skip steps that could otherwise help you reach your goals with ease. For instance, overlooking market research or failing to account for all of the costs associated with running this type of the business could potentially lead to roadblocks down the line.

  5. Comparing yourself: Try not to compare yourself to other online Yoga Teachers. This type of comparison is more often than not counterproductive. As long as you stay focused on your journey and trust your intuition then you have all the tools necessary for success in setting up your own online Yoga business!

7 foundational elements that every successful online Yoga business should have

Starting an online Yoga business is a great way to reach new audiences and expand your offerings. It's important to set yourself up for success by understanding the seven foundational elements that every successful online Yoga business should have.

These essential elements include:

  1. Solidifying your concept: Ensure you've thought through your concept thoroughly and that it's well researched. If you need help, don't be afraid to seek out experienced professionals who can provide guidance and support.

  2. Creating a purposeful brand: A strong brand identity provides you with focus through meaningful values that attract the right kind of audience.

  3. Developing relevant content: Developing content around relevant topics keeps your audience engaged and can be used to draw connections between different pillars (or Limbs) of Yoga philosophy.

  4. Investing in education and skill building: Put some energy into empowering yourself and developing the skills you need to make your Yoga business thrive! Investing in higher education or participating in skill building programs can feel like a daunting investment, but it doesn't have to be. Taking the time to get educated on best practices and business operations can provide an invaluable return on your initial monetary investment proven sooner than later. Developing knowledge that can give you a deeper level of understanding regarding how to better enhance the Yoga services you offer is priceless.

  5. Ensuring customer satisfaction: A commitment to customer satisfaction is key within an online Yoga program. It provides you with the peace of mind that each client that follows your program will have a unique, agreeable experience. Guiding clients with a sense of spiritual wellness, it’s important to provide a program with structure and understanding. From downloading videos, audio chat sessions, workbooks and more – putting your clients first is integral in avoiding any concerns and building trust from day one. By devoting yourself to treating each participant like family, you’ll be able to readily generate more space for especially passionate yogis.

  6. Digital marketing best practices: Implementing sound digital marketing techniques helps capture attention while engaging users through effective storytelling.

  7. Getting clear: Establish clear objectives and a realistic timeline so that you know the direction of your business and how long it will take to achieve your goals.

With this knowledge in hand it is easy to create an amazing foundation for your budding yoga business!

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